We’re just coming out of one of the most unknown years we have had in a long time. There are so many things that we learned in 2020. Lots of marketing techniques and social media trends changed in 2020. Let’s learn more about the top social media trends for 2021.
- An increase in influencer content
Instead of spending money on events this year, companies are putting more of their budget into influencer marketing. It makes sense because more people are on social media now more than ever before. Want to learn more about influencer marketing and how it’s shaping the future of marketing? Check out this article.
- More user generated content in order to improve the customer experience
More than ever before current generations look to their peers and fellow customers for their experience with companies and their products. They want proof before they purchase. They’re looking for and craving reassurance.
What’s the benefit of user-generated content (UGC)?
- It builds and strengthens customer relationships
- It’s relatable and entertaining
- It enables brands to learn more about where their customers socialize and spend time
- It helps brands generate more content (often for free or through affiliates)
- Emphasis on sustainability
81% of consumers say that companies should help improve the environment. In the last year, we have personally seen more home compostable delivery packages than ever before. Consumers are actively looking for, working with, and purchasing from brands that are purpose-driven and conscious about the environment.
- Easy-to-consume content & inclusivity
Easy-to-consume content includes content that can be consumed on-the-go (like podcasts and digital newsletters)! It’s also important that your content is inclusive. We see this a lot in video content (like Instagram stories) where people are now adding captions and descriptions. Inclusive content also includes different races, sizes, and genders (if possible for your product) in marketing campaigns.
- More lives, stories, and video-related content
Did you know that on Facebook, live viewings spiked by 50% during lockdown periods, while viewings on Instagram surged 70%? Because the majority of the world has been in lockdown for almost a year, there have been little to no in person events. Because of this, more people are spending time online and tuning into live effects, watching videos, and staying up to date on social media.
Are you ready to take on 2021 now? Which of these were you already doing and which will you start doing?